{"id":16,"date":"2008-03-25T06:35:23","date_gmt":"2008-03-25T06:35:23","guid":{"rendered":"http:\/\/www.shunchu.com\/site\/consumer-empowerment\/"},"modified":"2008-03-27T18:15:36","modified_gmt":"2008-03-27T18:15:36","slug":"on-copyright","status":"publish","type":"page","link":"https:\/\/www.shunchu.com\/site\/information\/on-copyright\/","title":{"rendered":"on copyright"},"content":{"rendered":"
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the gist<\/h3>\n

\t\tYour session guarantees a non-exclusive copyright license allowing you to print, copy or share images from the session — unrestricted. This a big deal! Why?\n\t<\/p><\/div>\n

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the back story<\/h3>\n

\t\tCopyright laws governing photography grant ownership and copyright of images to the photographer automatically. Consumers are almost always denied the access to the negatives of themselves.
\n\t\tClick to read more below<\/a>\n\t<\/div>\n

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\n\tMost portrait studios and photographers charge a hefty fee to forfeit the original negatives to you because they earn their living through selling the prints, albums and other collateral from these negatives. This was the only viable business model in the days of film since film negatives are one-of-a-kind. In addition, quality prints and enlargements take a lot of expertise that, unless done professionally, aren\u2019t easy to achieve for most consumers. But that was film.<\/em><\/p>\n

\tThat practice of selling prints has carried over to digital photography with many photographers arguing that each print they sell is a work of art. They legitimately and rightfully demand complete control over the final outcome of each image to ensure quality.\n\t<\/p><\/blockquote>\n<\/div>\n

consumer empowerment<\/h3>\n

But I have an alternative perspective: Advances in technology have made many concerns about reproduction quality less of a problem today. “Digital negatives” can be copied repeatedly without loss of quality, making the “one-of-a-kind” issue a moot point. A properly prepared digital negative from a carefully calibrated computer monitor can carry crucial “digital quality control” information with it where ever the image goes. A word of warning:<\/strong> These images will only look as good as the quality of the lab that prints them. So where are these quality labs? Click to show this info below<\/a><\/p>\n

\nMany printing labs (both professional and consumer) in the United States can adhere to the standards of this “digital quality control” information photographers embed into their images. Results from these labs are nothing short of outstanding based on my experience. So what’s the difference between professional<\/em> and consumer<\/em> labs? The short answer is options<\/strong>, consistency<\/strong> and noticeably better quality<\/strong>. Professional labs are setup to accommodate all kinds of file formats, paper types, odd sizes and stringent requirements professionals demand. They can also more consistently produce results that professionals expect every single time!<\/em> But most importantly, they use quality paper with top-of-the-line printing machines that simply can’t be matched from budget labs.<\/p>\n

Be advised that the difference between a quality lab and a budget lab (Walgreens, Costco, Sam’s Club and Walmart come to mind) is always dramatic.<\/strong> After investing in a professional photography session of you and your family, it’s a good idea to spend just a few extra bucks to make your photos look fantastic!\n<\/p><\/blockquote>\n

My customers come to me for my vision and my art, not for the “professional” prints when they can easily obtain them over the internet with a little help from a professional like me.<\/p>\n

So here’s my pledge:<\/p>\n

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